Rv Buyer Demographics

Travelers vacationers and wanderers everywhere are trading in their boeing 737 seats for the comfy couches and flat screen tvs inside rvs fifth wheelers and travel trailers.

Rv buyer demographics. These days the typical rv owner is age 49 married owns a home and has an annual household income of 68 000. Box 1248 ann arbor michigan 48106. University of michigan 24. About 10 of american householders over 55 own an rv while 8 9 of those 35 to 54 do.

A study by the university of california davis showed that in california people with income over 150 000 per year purchase a third of electric vehicles evs and plug in hybrid electric vehicles phevs. Curtin director surveys of consumers university of michigan survey research center p o. A company that makes rv cell phone booster products recently published an entertaining look at the modern rvers lifestyle. 90 of the households which own an rv report that they take at least 3 trips with their vehicle or trailer each year.

Across the us over 7 of households have at least one rv 8 million homes with rvs. Go rving communications planning study the go rving communications planning study conducted by nielsen provides data about the demographics and psychographics of prospective and current rv buyers and identifies effective marketing strategies for reaching them the research identifies and provides detailed information on three consumer groups with a high likelihood to be interested in or buy. The rv consumer by richard t. When households involving the 35 54 and 55 age demographics are combined they are responsible for 20 3 of total rv ownership.

Demographics revealed an average age of 48 with an income of 62 000. A new lifestyle infographic based on current rv buyer trends shares an enlightening profile of modern rvers. According to a study conducted by kampgrounds of america koa age is not the only aspect of the rv buyer and owner demographic that is changing. Over 64 of the rv owners intended to use their rv more during the spring summer of 2011 than the.

People with household income of 100 000 to 149 000. The percent of asian americans african americans and hispanic americans who are investing in the camping lifestyle has doubled in the past 3 years accounting for 1 in 4 campers. Survey of modern rvers reveals preferences age and more.